Meta Ads Specialist

Job Description: We are looking for a results-driven Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns. The ideal candidate has strong experience in creating high-converting ads, audience targeting, and performance analysis to drive leads and sales. Responsibilities: Create, manage, and optimize Facebook & Instagram ad campaigns Develop ad creatives, copies, and audience targeting strategies Monitor ad performance, KPIs, and ROAS Conduct A/B testing on creatives, copies, and audiences Scale winning campaigns and troubleshoot underperforming ads Provide weekly and monthly performance reports Stay updated with Meta Ads best practices and algorithm changes Requirements: Proven experience as a Meta Ads Specialist or similar role Strong understanding of Facebook Ads Manager Experience with lead generation, traffic, and conversion campaigns Ability to analyze data and make data-driven decisions Knowledge of pixel setup, custom audiences, and retargeting Excellent communication skills Portfolio or case studies is a plus